Telecom + Broadband + Friday night drinks = Fail
Sunday, August 31st, 2008For the last time, McCallum + Partners DOES NOT EXIST. The Telecom ad that features staff singing and dancing to the song by Elemno P is completely fictional.
Alarm bells should be ringing left, right and centre when you have:
a) No drinks to be seen on a Friday night drinks event
b) A surprising number of “hot” chicks working for a law firm
c) used a stage set that reminded me of Saatchi & Saatchi’s familiar office in Parnell.
Telecom must be really desperate to feature the use of their technology on a nonexistent company. Perhaps your claim of faster broadband in New Zealand should not be taken literally too. Oh wait, I believe many of us already do.
And Saatchi & Saatchi -- shame on you. It is misleading and unethical -- at least you could have put an asterisk at the bottom of the ad saying “serving suggestion”. Perhaps you should go back and learn transference of brand image and association. When other companies claim their laptop fits into an internal office envelope, it really does.
And this goes without mention the fake ad by Land Transport NZ’s demanding you have side curtain airbags on your next car. Or the fake CGI fireworks at the Olympics or the lip-syncing. Moving along now…
